Promotional videos are short films that showcase any brand in the most concise way, which is both engaging and informative. The main objective of these videos is to promote any brand and to generate interest in the target audience.
Promotional videos are proven to increase consumer engagement and conversion rates. Did you know that more than 40% of businesses use corporate promotional videos on their home page? And, more than 80% of these businesses find these videos to be effective for their marketing.
Unlike other videos, promotional videos give you a chance to explain your brand and services in an engaging way. So, these are the business videos that aim to introduce your brand to your prospects. An engaging promotional video tells a story about the brand and brings conversions to a more personal level. Some of the popular promotional videos involve explainer videos, product demo videos, testimonial videos, event videos, video ads, etc.
Compared to articles, text-based flyers, or posters, the promotional videos allow any organization to show the products or services they offer in the most engaging way.
Reasons To Create Promotional Videos
So, as a corporate, if you are looking to make a more memorable connection with your customers, it’s high time to incorporate promotional video in your marketing strategy. Let’s understand some of the key reasons why promotional videos are essential for your business:
- Videos have a much wider reach:
One of the biggest advantages of a corporate promotional video is its expanded reach. It’s much easier to embed videos on your business website and share the same through emails or social media channels. And, it is worth noting that people these days are more into watching and sharing visual content rather than the written variant. So, considering top-quality promotional videos are one of the best ways to reach the target audience.
- Videos are flexible:
The top brands and businesses use promotional videos in varied instances. These can be put in emails and one can send them directly to the target audience. According to studies, videos embedded in emails are much more effective and have the potential of increasing the click-through rate by more than 95%. So, adding promotional videos to relevant web blogs or social media advertisements can increase customer engagement and conversion rate.
- More effective in promoting or elevating your brand than the textual content:
There is no denying the fact that visual content has a greater appeal than the written content. If any article or textual content is catching the reader’s attention, they are most unlikely to be remembered for a longer time. But on the other side, specifically promotional videos will have a greater impact on the target audience. Users can ignore texts but not videos. It’s better to consider the best promotional video production company that can create some stunning promotional explainer videos for your business.
- Leads to brand awareness:
The promotional videos showing your brand in a positive way will increase your brand awareness and work wonders in terms of sales. When brand logos and products are well-integrated in any video, they can significantly impact your target audience. Once you are done creating a promotional video, you can use it multiple times on different channels. Skillfully crafted and demonstrated corporate promotional videos are highly effective in creating brand awareness and trust among the customers. Good quality and informative promotional videos will not only create brand awareness but will make them attractive and entertaining among your customers. Make sure to hire the best video production company like Toolbox Studio for your brand to create a promotional video. Visit the website to check their previous projects, testimonials, and results.
